Cine.pick 2023 · rebuilt in 2026
Film discovery shaped by personal taste
Cine.pick began in 2023 as a discovery tool built around niche cinema. During the 2026 rebuild, I opened it to people with different viewing histories and made the resulting taste profile easier to understand.
- Project
- Independent film discovery product
- My work
- Product model, onboarding, interaction design, visual system and direction of AI-assisted development
- Evaluation
- Informal usability tests with six participants
- Changes
- Two entry routes, clearer archetypes and expanded DNA profiles

In this case 5 decisions + outcome
01
Make room for different viewing histories
The original starting point assumed people knew niche films. That limited who could begin. I introduced two routes: a familiar selection for a broader audience and a deeper catalogue for specialist viewers.
Both lead into the same rating flow. The choice changes the films someone starts with, while keeping the rest of the experience consistent.

02
Ratings distinguish dislike from an unseen film
People needed separate ways to dislike a film and say they had not seen it. I designed distinct like, dislike and unseen actions, and added undo so an accidental rating could be corrected.
I also designed states for no ratings, only dislikes and unseen films. Each explains why a profile is still incomplete and what to do next.
Watch the flow
Try a sample of the rating interaction
This example shows the controls and feedback. Your choices here do not update a Cine.pick profile.
RATE FILMS
ONE BY ONE.
Choose Like or Not for me for films you know. Skip anything you haven’t seen. You can undo the last choice.
- Sample
- 12 films to try
- Your choices
- Stay in this example
Possession
Andrzej Żuławski · 1981
Cure
Kiyoshi Kurosawa · 1997
Videodrome
David Cronenberg · 1983
Come and See
Elem Klimov · 1985
Persona
Ingmar Bergman · 1966
Dogtooth
Yorgos Lanthimos · 2009
Under the Skin
Jonathan Glazer · 2013
Stalker
Andrei Tarkovsky · 1979
Mulholland Drive
David Lynch · 2001
The Elephant Man
David Lynch · 1980
Melancholia
Lars von Trier · 2011
Inherent Vice
Paul Thomas Anderson · 2014
THE LAST FILM.
Open Cine.pick to build and explore your own taste profile.
FILMS THIS TIME.
03
Feedback from six participants informed the taste profile
I ran informal usability tests with six participants. Afterwards, I revised the imagery and copy for the characters and taste archetypes, and added sections to the DNA profile.
The profile gives a short description first, then exposes the themes and taste dimensions behind it. The character provides a recognisable entry point; the breakdown lets someone examine how their ratings are represented.
Watch the flow
04
Carry the profile into the next film choice
A taste profile is useful when it helps someone decide what to watch. I added mood-based discovery, more detailed search and connections between films and books.
People can follow a short mood questionnaire or browse through filters, open a film and save it. These routes offer different levels of effort after the initial ratings.
05
Keep the visual system consistent
I carried the black and yellow identity through rating, discovery and film details. A shared icon set pairs symbols with labels, so the meaning of an action does not depend on colour alone.
The same hierarchy and control patterns continue across desktop and mobile.
Outcome
Where the work stands
The rebuild supports familiar and specialist entry routes, separate like, dislike and unseen actions, and a taste profile with clearer character descriptions and a detailed breakdown.
Scope & next steps
Feedback from six participants informed the character imagery, copy and profile structure. Next I want to test the revised profiles and compare the suggestions with what people would actually choose to watch.