About me
My background
I’m Liubov, a product and UX/UI designer based in Lisbon. Since 2019, I’ve worked across e-commerce and financial services, designing shopping journeys, component systems and internal tools. As the sole designer for six stores, I created templates and guidelines that three content editors could use independently.
The questions change with each product: will this accessory fit someone’s car, can they compare a financial offer on a phone, and what happens when they have never seen a film? I enjoy turning those questions into a flow people can follow.
My degree is in industrial design. Alongside commercial work, I develop independent digital products. I launched Então? Comer! with a data engineer, leading the product concept, visual identity, interface design and analytics.
Experience
Commercial rolesJan 2024 — present
UX/UI Designer
Finuslugi
Designed an internal AI communications service with an ML engineer, bringing managers’ production cycle from two days to a few hours. My work also includes component systems, an in-app publishing tool, lifecycle A/B variants and the Finuslugi+ subscription offer.
Related case study ↗Jan 2022 — Jan 2024
Senior Product Designer
Zelenyy Instrument
Sole designer for six online stores. Delivered two launches and a rebrand, designed vehicle selection for 30,000 roof-rack listings and created templates that three content editors could use independently.
Related case study ↗Mar 2020 — Jan 2022
Web Designer
Zelenyy Instrument
Designed responsive storefront pages, product pages and campaigns. Used analytics to review mobile journeys and page priorities.
Related case study ↗Nov 2019 — Mar 2020
Graphic Design Intern
Zelenyy Instrument
Created product content, banners and email visuals for the group’s online stores.
Related case study ↗
Independent products
I lead product and design decisions and direct AI-assisted development. Então? Comer! was launched with a data engineer.
- Então? Comer! ↗A Lisbon guide for choosing a night out · 2026
- DesignGrounds ↗Design lessons, practice and feedback · 2026
- Cine.pick ↗Film discovery through personal taste · 2023, rebuilt in 2026
How I work
My work spans information architecture, user flows, responsive UI, prototypes and component systems. I work in Figma, implement responsive HTML/CSS and partner with engineers through delivery.
I use informal usability sessions, behavioural analytics and interface reviews to revisit decisions. In Cine.pick, feedback from six people changed the character descriptions and taste profiles. In Então? Comer!, PostHog analysis informed links between events and nearby restaurants.
Education & languages
Industrial Design
Moscow Polytechnic University
English — C1
Portuguese — A2
Russian — native